Whilst involved with the marketing for
an interactive event, where the ultimate goal was to build relationships
with international, media print and broadcasting companies within a
short period of time, through developing advertising opportunities.
I recruited freelance contractors, one of which, a friend, was brought
on board to help create marketing materials, including leaflets, posters
and flyers to distribute as promotional materials. Unfortunately, unknown
to me, at the time, this friend had also committed to freelance work
for other companies, and he was failing to fulfill the tasks I required
of him. After much deliberation, and discussion, I was forced to relieve
him of his role, as time constraints were proving difficult and his
unreliability would ultimately have led to deadlines being missed.
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